Online videos now account for 50% of all mobile traffic
The use of online video over the last few years, as a means of corporate advertising, has become a standard method of communication – and for a good reason!
Online Video content has become this generation’s TV commercial. TV commercials were arguably the most powerful way to reach and influence the masses, but has shifted away from TV towards online video advertising through social media. Many companies are now switching their primary marketing focus to online video based strategies in order to reach as many of their customers as possible.
1. TIME SAVER
Creating a video can be a huge time saver! Not only for the client who can consume pages and pages of information in a matter of minutes by watching in stead of reading but also for your company. You can explain or teach anything in a matter of seconds in a video – things that would almost need a full user manual to explain on paper
2. THEY ARE EASY TO SHARE
Unlike the TV advertisement – you have the opportunity to reach millions of viewers without spending a lot of money. By sharing your video in the right channels at the right time your video can almost get a life of its own. If your content is relevant enough social media will carry far and for a long time.
3. GOOGLE AND VIDEOS
Video view is one of the big factors when you are trying to climb Google’s algorithms ladder. Ranking high on the Google search engine is vital to any company, and since Google bought Youtube videos are having more impact on how the search engines rank you. That added to the fact that more people than ever prefer to get information through a video results in a lot of company’s seeing a big increase in visits to their website direct from YouTube content.
Videos are highly traceable. It is relatively easy to see how many people viewed your video, how many like it and if people are sharing it. You can also see if people are going to your website after seeing the video. This information can show you if people are responding to your message in a way that you would like them to
5. PRODUCTION COST
Of course your video should always be well produced and executed. But due to the radical changes in technology the last few years’ production cost has gone down dramatically. Giving smaller businesses the chance to make quality videos at an affordable price. It also means that you could make more videos reaching different target groups.
6. MULTIPLE USES
If a video is well made and smartly executed it can serve many different groups. It can be both a training video and an advertisement.
According to Forbes Insight-
- of senior executives who’d rather watch a video than read text 59% 59%
- of those who view a video click through to visit the vendor website. 65% 65%
- look for more information and go to the videos website 50% 50%
- report that they contacted a vendor after seeing an online video ad. 45% 45%
- of those who viewed an online marketing video went on to make a purchase. 50% 50%
- of online shoppers find video helpful in making shopping and buying decisions. 90% 90%
Don’t you think that you are missing out on a huge marketing opportunity if you’re not using video marketing? We do.
Web video has become this generations Tv advertisement. Video is still without a doubt one of the best ways to communicate to a crowd. The format has changed and the placement is now a bigger factor than ever before. But the fact is that a good video is still the king of content. Many companies are increasingly using video as a way to communicate their message online and especially social media. Virtual DNA has over 20 years experience working with film - Ad´s - Tv shows - infomercials - concerts - events - news - you name it, we can do it.
An animation is a good way to communicate complex ideas. It does not matter if it is a product or a service everything can be explained via an animation. With modern technology, the animation process itself is becoming more affordable and accessible to smaller companies.
According to the Nilsen Noma Group, " Users notice relevant and original images as much as they overlook fluffy stock images"
The studies also show that people like images when they look at web pages. That means that you need to have some original images and/or graphics on your web pages and try as hard as you can to avoid the stock images that everyone uses.
It goes without saying that we do - do print. We design anything from letterheads to banners that cover buildings. We do layouts for books or magazines. We to package design and car design. We do original logo design and even re-design. If you have a blurry idea of what you want, just contact us, if you have no idea what you want - do the same.